Knit is a small branding, UX and UI design project for Men's street fashion e-commerce app. Knit works with brands that have a strong ethos and make good products. The user experience design mimics the brand ethics—simple and fit for purpose. The style also adheres to this rule with a minimal colour palette of soft tones along with a selective typographic choice. The app is easy and enjoyable for the user to navigate—providing them with a fun experience—beginning to end.